Crystal Tree Art Glass Presents Special Challenges to DynamicDevelop Designers
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SHEBOYGAN, WI (2/14/2010) - It was 2004 when Laura Casper realized she could turn her 15 year glass working hobby into a full-time job, thus Crystal Tree Art Glass was born. The business started with snowflakes, eventually expanding into a full service studio offering everything from angels and gift items to extensive projects including the design and build of transoms, window panels, cabinet doors and room dividers. In addition, Crystal Tree Art Glass can sandblast on glass, mirrors, shower doors and other items by request for clients. However, the challenge facing the business was: How does a boutique design studio specializing in handcrafted "Art Glass" create a website to match that concept?
One quick look at the home page for CrystalTreeArtGlass.com and you will understand why DynamicDevelop was the right choice for the project. With the movement and use of the art, the visitor is enamored by the snowflake pieces and drawn in to see more. DynamicDevelop was presented with the task of designing and building an artful website in which the art jumps from the page. A special challenge with this website was finding a way to capture images of the artwork that properly showcased the fine detail of each piece, because photographing glass present its own set of challenges. Also, because some pieces can be standardized versus one-of-a-kind productions, there was necessity for an online shopping capability for orders from around the globe.
"Having a website for my stained glass products was something I had wanted for a long time. I thought of going at it on my own, but soon realized I would be way over my head. I chose DynamicDevelop because of all the good things I heard about the talents of the staff. With their guidance and input, we determined exactly what the website needed to accomplish and then I left things in their capable hands. They designed and built a website that not only filled my needs but looked great too," remarked owner, Laura Casper.
Crystal Tree Art Glass had a number of requirements for DynamicDevelop to meet. As a small, boutique business there it was imperative to keep expenses to a minimum, so self-maintenance was important to the client. Also, with e-commerce comes the issue of web security. It was vital to Crystal Tree Art Glass to have a secure site where clients feel safe browsing and ordering their artwork. DynamicDevelop was able to ensure that the website is PCI compliant. "I believe that my business will grow due in large part to the excellent web site put together by DynamicDevelop," added Casper.
As Crystal Tree Art Glass took off as a business, a number of aspects needed to be addressed. DynamicDevelop was able to create a comprehensive suite of business necessities like a new logo, business cards, letterhead and web design and development including an e-commerce capability, a content management system to allow the client to perform their own site maintenance, and web and email hosting in conjunction with domain management.
DynamicDevelop Online Marketing is a web solutions provider that creates elegant, innovative websites and marketing campaigns to help clients build their business online. A full-service resource for website concept and development, domain registration, web hosting, e-mail marketing and search engine marketing; DynamicDevelop has the expertise to grow your business.