Karbon Faucet Launch
CLIENT: Kohler Co.
INDUSTRY: Consumer Plumbing
YEAR: May, 2008
THE TASK:
Support the launch of Kohler’s new Karbon Articulating Kitchen Faucet. Further Kohler’s brand position in the contemporary faucet market.
THE APPROACH:
The Karbon Articulating faucet is very unique in style and water delivery, and an iconic product for Kohler’s brand position in the kitchen faucet market. Communicating the functionality of this product was a key requirement in developing a website that would serve as the source of more information from other communication tactics. The art direction for this project was a collective effort between Kohler Communications and The Royal Order. Media Lab was brought in to provide the flash animation demonstrating the product’s flexibility.
Project Images
