Dynamic Develop

THE TASK:
Like most colleges, Lakeland focuses greatly on new student recruitment. Additionally, they needed a website that would engage new/existing alumni and communicate new fund raising possibilities. A college with so many programs and resources needed a strong focus on organizing information in a way that is easy to navigate.

THE APPROACH:
Prior to this website redesign, Lakeland College used print campaigns as a means for driving awareness. While moderately successful as a stand-alone campaign, these print tactics fell short by not integrating with the Lakeland website.

In an effort to attract a larger, more qualified audience, we recommended a wholelistic brand approach that connected their offline efforts to their online content, using the following tactics:

•       Webiste Redesign
•       Information Architecture and Navigation Improvement
•       Website Optimization for Search Engines (SEO)
•       Online Videos
•       Paid Search Campaign
•       E-mail marketing
•       Web Analytics

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